The Audacity Club
Branding | Stationery design | Website design
A bold rebranding for "The Audacity Club" to reflect its rebellious and bold spirit
The Branding Saga
Transforming a podcast into a powerhouse of bold, unapologetic storytelling.
By redesigning the brand's identity, we encapsulated the essence of daring and defying norms, making "The Audacity Club" the go-to platform for fearless stories.
For the Rebels, the Dreamers, and the Audacious.
Encapsulated by the A and Y like bookends of a daring life, this club is for those who defy the odds, write their own stories, and never ask for permission.
To Summarize...
The client, David Royce, is thrilled with the rebrand, feeling more confident and excited about the direction of his podcast. He’s now interviewing high-profile guests and receiving great feedback.
CHALLENGES BEFORE THE BRANDSTORMING
Voice Without Volume
The podcast lacked a bold identity and strong messaging, making it hard to stand out in the sea of content.
Visuals That Didn't Speak
Its old look didn’t reflect the rebellious and fierce tone the host wanted—there was a clear disconnect between vibe and visuals.
Unclear Club Identity
Listeners didn’t know what “The Audacity Club” truly stood for, leaving the brand feeling vague and forgettable.
HOW WE TACKLED THEM
Built to Be Loud
We crafted a bold, unapologetic voice with power-packed phrases and confident tone that matched the host’s energy.
Designed with Grit
A raw, gritty visual style with strong reds and a mirrored logo gave the brand a fearless, eye-catching personality.
Defined the Tribe
We positioned the club as a movement for rule-breakers and story-shapers—people who live life their own way.