Dream Garage Condos
Branding | Catalogue Design | Brand Consultation | LinkedIn Strategy
Dream Garage Condos, based in Austin, Texas, sought to redefine their brand identity to attract luxury car enthusiasts. They wanted to maintain their color scheme of black and teal but gave us creative freedom for the rest.
Transforming Dream Garage Condos into a Premium Automotive Community
By redefining their brand identity, we turned Dream Garage Condos into a magnet for luxury car enthusiasts, exuding exclusivity and community.
Previously, the brand lacked a clear identity, with a generic logo and no distinct messaging to attract their target audience.
Revving Up Luxury
We crafted a new, premium brand identity for Dream Garage Condos, clearly positioning them as the go-to luxury community for car enthusiasts.
Transforming a Generic Brand into a Targeted Identity
We transformed Dream Garage Condos by crafting a unique, premium brand identity that emphasized exclusivity and built a strong sense of community, effectively attracting their target audience of luxury car enthusiasts.
PROBLEMS BEFORE THE BRANDSTORMING
Brand Identity Crisis
The brand was struggling with a generic and unmemorable identity, making it difficult to stand out in the luxury market.
Inconsistent Visuals
Their existing visuals lacked cohesion, leading to a fragmented brand perception.
Weak Community Connection
They had trouble conveying a sense of exclusivity and community, which is crucial for their target audience of car enthusiasts.
HOW THE BRANDSTORMING TACKLED THEM
Crafting a Distinct Identity
We designed a sophisticated monogram logo, incorporating the initials "DGC" with an open gate design to symbolize community and exclusivity.
Establishing Visual Consistency
We introduced a cohesive color scheme of black and teal, and created a comprehensive branding playbook to ensure all visuals were consistent.
Fostering Community Connection
We crafted messaging and branding materials that emphasized exclusivity and a sense of belonging, making the brand more appealing to their target audience.